Referral Marketing: Know the Risks, Reap the Rewards

03 Dec Referral Marketing: Know the Risks, Reap the Rewards

During a radio interview, the host of the program asked me whether I consider referral marketing the “safest” form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no!” He was visibly shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that referral […]

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