Oliver Wakefield-Smith

Company name 

Wakefield-Smith Software Engineering


Business Software Development

Power group

Business Services

Bio and story

Wakefield-Smith Software Engineering is a software development and IT consulting firm based in southwest London. We manage and deliver large-scale IT projects ranging from stock-taking and inventory-management solutions to personal recruitment platforms, e-commerce apps, websites and more.

First and foremost is our desire to build trust with our clients through transparency in all our communications. Our company culture is all about building a lasting relationship with you.

What we bring to the table

We bring to the table 10 years of experience in building business applications, websites and information systems across a wide range of industries. It is this diversity that better enables us to manage the flow of information through your business. Our key to building great software, is to focus on shorter, more practical software deliverables. Releasing change incrementally. This helps us and you to produce a more usable and business focussed end product, without the need for a large capital outlay upfront.

All about me:

Likes: Holidays on a beach, favourite activities include, fishing, surfing and playing tennis.

Dislikes: Instant Coffee, Filling out forms…

One thing you wouldn’t know about me:
I love to make chocolates and sweets – truffles, turkish delight, nougat…

What word or phrase best sums you up: 

What’s your greatest achievement to date: 

Leading a team to build a hospital information system, from the ground up. Everything from human resource management, patient management, room management and drug scheduling. Won a national award for the project and helped an aids hospice to better manage its staff and patients.

Quick fire questions:

How long have you been a BNI member?
6 months

What does your company do?
We build business software. Web, Mobile, and Desktop.

What is your job title?
Director, Consultant and Software Engineer.

What does your role entail, in a nutshell?
I advise, build and deploy software.

Why did you decide to take that direction?
I started out my career as a costing engineer while at uni. I fell in love with Excel and created my first system using it, a paint coverage tracker tool, which got me multiple brownie points when my boss used it to track down some missing inventory!  Excel was a little limiting, so decided to take the plunge into building enterprise desktop and web applications.

How do you help your community?
I am involved in church, which promotes healthy relationships by encouraging people to love one another.

What is the most exciting / rewarding aspect of your role?
I love helping people and the reward I get from hearing people say, this is going to save me so much time!

Why did you join BNI?
Although I can see clearly how building software can revolutionise a business, I haven’t always been the best at communicating that. I joined BNI as I could see how it would help me tremendously to better understand how non IT people think so I can communicate my goals and objectives more easily.

What has BNI done for you?
It has helped me get great referrals and has connected me to a family who are supportive and help my business to grow.

Any pearls of wisdom for fellow entrepreneurs / Business Professionals? 
Get stuck in, don’t do it alone, we need help from each other to get where we need to be. It’s not that you can’t do it alone; it’ll just take you longer to figure things out.