Nathalie Pannequin

Company name 

Smoutcom

Profession

Marketing Consultant

Bio

I have 9 years of experience in the Media industry and set up my company, Smoutcom, in May 2016.

Our story

Created in May 2016, Smoutcom is a Marketing Consultancy based in London and working with clients from all over the world. Our mission is to help our clients set up or improve their marketing strategy, from ensuring they have consistent branding to undertaking thorough market research on their behalf and supervising the implementation of their strategy throughout offline and online media channels. We are here to help you make more money by targeting the right audience in the right way.

What we bring to the table 

In depth knowledge of the principles of marketing and how to implement them properly within your growth and development strategy, whatever sector you operate in.

About me

Likes: Getting to know my clients and business partners in and out

Dislikes: Unreliable people

What word or phrase best sums you up ?

Dedication

Quick fire questions:

How long have you been a BNI member? 

Since May 2016

What is your job title?

Marketing Consultant

What does your role entail, in a nutshell? 

I advise my clients on the best marketing strategy to implement for their business. I help them undertake proper market research before I supervise the implementation of their strategy throughout the relevant offline / online media channels for their specific sector of activity.

How do you help your community?

I offer 30 minutes of free consulting services as part of my ‘getting to know each other’ sessions with my prospects.

What is the most exciting / rewarding aspect of your role? 

Being able to see my clients get new leads, clients and increase their retention rates thanks to a well thought out marketing strategy.

What has BNI done for you? 

It brings a lot of support and gives access to a plethora of very professional individuals from various sectors that we wouldn’t have access to otherwise.

Any pearls of wisdom for fellow entrepreneurs / Business Professionals? 

Always communicate with your clients and prospects. Don’t pretend you can do something if you can’t, don’t promise a given deadline if you can’t respect it etc… even if it means potentially losing a lead. Your prospects / clients will be much more respectful of your business if you are straight with them.