James Doubtfire

Company name 

Format Design London


Graphic Design & Tender Compilation

Power Group

Property & Trade


James has over 12 years of experience in Graphic Design and over 8 years of experience with bid and tender management. James leaving school knew that he wanted to be a Graphic Designer and started Format Design London in November 2010 after working his way through the ranks of companies throughout central London. James always strives for the best and this is visible in his determination and commitment to see a project from its concept to completion, this thirst for knowledge has expanded into web and interactive media along with the way of understanding what creates great user experience.

Our story

Format Design London was founded in 2010 when I decided to venture out as a freelancer and go it alone. From working in the Construction industry (on not only design lead pitch documents, but branding, web design and external marketing) I have noticed that there was a clear need for Graphic Design in Construction Industry. Bid and tenders were being presented in a not so aesthetically appealing way, so I began designing and organising lengthy 100+ page documents to be more fun to read and easy to navigate with i.e. tab system in place for easy information access. The more I have designed the more I’ve discovered that there was small gap in this type of service where construction businesses not bidding every day but once/twice a month needed help with presenting the information to their client in such way that they win the project. From then on, we focus on bid and tender documents but also do other graphic design projects from branding, brochure design to website design.

What we bring to the table 

Experience in all areas of design and marketing (on and offline), Graphic Design, Bid and Tender & Print production.

About me

Likes: Golf, Football…sport in general. Design (geek!) and meeting with friends and family.

Dislikes: Cheese

What word or phrase best sums you up ?

Breaking necks and cashing cheques!

Quick fire questions:

How long have you been a BNI member? 

4 years

What does your role entail, in a nutshell? 

A lot of hard work

How do you help your community?

No time to help community I have demanding Polish wife and set of twins …

What is the most exciting / rewarding aspect of your role? 

Helping businesses win work and create new stuff

What has BNI done for you? 

Provided me with a platform to improve my business proposition, create relationships with potential clients and collaborators as well as bring through revenue and fresh leads… a great combination.

Any pearls of wisdom for fellow entrepreneurs / Business Professionals? 

It doesn’t happen over night, there will be ups and downs but I guarantee starting your own business will never be the wrong decision.